Neogene Global for greener planet

Branding / Creative Direction / Animation Direction

Neogene Global is a smart power solution provider with expansion plans across the UAE and India. And their effort to leave behind a greener planet began with a complete rebranding project. We reframed its brand purpose and defined the brand values to create a clear design guideline. Logo and colour scheme inspired by the principles of the brand - a sustainable, environment-friendly ecosystem. A brand identity system that is trustworthy and modern combined with a custom-drawn typeface. We also spearheaded the brand’s Dubai launch campaign, which included producing videos and other content for use in advertising outdoors.