Water games we play
Package Design / Art Direction
There are a mind-boggling range of packaged water brands out there. So, when Nilgiri's decided to join the water party we were reeled in to give it a name and design so radical, it would jump out at the customers. Countless water fights later, the ideas flowed and from it emerged Glug Glug - inspired by the wonderful sound of quenching thirst. The team, together with four young illustrators came up with stories woven around water. The water level was incorporated into the design and the water in the bottle was set as the backdrop.
